WhatsApp Marketing Hub Terms of Service
Last updated: 16 October 2026
These Terms govern business use of WhatsApp Marketing Hub by Obsedia. They apply when they are made available to you and you install or continue to use the service on behalf of a business. The person accepting them must have authority to act for that business.
1. The service provider
The service is provided by Genius Nutrition S.R.L., trading as Obsedia, Romania. Company registration: J23/4568/2015. VAT number: RO35355847.
Business address: Business Logistic Center, Tamasi Street No. 20, Hall 6A, Buftea, Ilfov, 070000, Romania, European Union.
Support: agents@obsedia.ai. Privacy: privacy@obsedia.ai.
These Terms concern WhatsApp Marketing Hub. Other Obsedia products may have separate terms.
2. What the app provides
WhatsApp Marketing Hub helps you reach Shopify customers through your own WhatsApp Business account and phone number. You can create campaigns, use automation presets for cart recovery and customer follow-ups, send order and shipping updates, and review message delivery and attributed orders.
You can write your own messages and use supported images, product links and buttons. WhatsApp templates and changes that require Meta review must receive that review before they can be used for the relevant sending purpose.
Availability depends on the permissions and configuration of your Shopify store, WhatsApp account, approved templates, subscription and the services involved. Saving a draft or obtaining template approval does not guarantee delivery.
3. Your account and responsibilities
You must own, or be authorised to use, the Shopify store, WhatsApp Business account, phone number and content you connect to the service. Keep your authorised users and account access secure.
You choose your audience, message content, images, products, links, timing and automation settings. You are responsible for reviewing them and for making sure your messages, offers, notices and customer records are accurate and lawful.
You must maintain the consent and legal basis required for the messages you send, provide appropriate privacy information, and honour opt-outs and objections. An email or SMS subscription does not automatically grant WhatsApp marketing permission.
You must comply with applicable law and the relevant Shopify and Meta/WhatsApp policies. Do not use the service for spam, fraud, deceptive offers, unlawful content or attempts to bypass account, consent, frequency, security or provider restrictions.
4. Sending and delivery
The app applies current consent and contact restrictions, opt-outs, quiet hours, sending frequency, account status, subscription requirements and relevant provider checks. A failed check can stop an affected message.
Obsedia does not impose a monthly message allowance. Meta's messaging limits and other provider rules still apply. A large audience is not a promise that all messages can be sent immediately or within a particular period.
Meta may delay, reject or fail a message. Messages already accepted by WhatsApp cannot necessarily be withdrawn. Delivery, reading and attributed-order results depend on the information made available to the app and do not guarantee sales or other business outcomes.
The service is not intended for emergency communications or messages whose delivery within a fixed period is essential.
5. Subscription and usage charges
The standard Obsedia Pro subscription is USD 29 every 30 days, after a 14-day free trial for eligible new subscriptions. The trial covers both the Obsedia subscription and Obsedia message usage. Messages confirmed delivered during the trial have no Obsedia usage fee and are not charged later.
After the trial, Obsedia also charges USD 0.01 for each normal, non-test WhatsApp message confirmed delivered, including messages that Meta delivers free of charge. Test, failed and undelivered messages do not incur the Obsedia delivered-message usage fee. Each qualifying message is counted once for that fee.
Shopify bills the Obsedia subscription and qualifying usage through its billing system. The subscription confirmation and applicable Shopify billing terms determine the effective contract, trial and billing cycle.
Meta charges are separate. Your business pays Meta directly for WhatsApp services under its arrangements with Meta. Meta charges are not included in the Obsedia subscription or delivered-message fee. You can review Meta's charges and invoices in the relevant Meta billing tools.
Eligible Shopify development stores may have effective subscription and usage prices of zero. Those test arrangements do not change the standard public prices or imply that a charge is due where Shopify confirms none.
6. Cancellation, reinstalling and refunds
Manage your app subscription through Shopify. Uninstalling the app cancels future recurring app subscription charges in accordance with Shopify's billing process. Valid charges already incurred, including qualifying delivered-message usage, may remain payable.
Uninstalling does not automatically create a refund and does not cancel obligations you have separately agreed with Meta. Contact agents@obsedia.ai about a disputed Obsedia charge. Any refund or other remedy is assessed under the applicable agreement and mandatory law.
Reinstalling does not guarantee a new free trial. Previously incurred usage and required financial records are not erased by reinstallation.
7. Your content and third-party services
You retain your rights in content you provide. You grant Obsedia permission to process, store and transmit that content as needed to provide the service, including sending requested template reviews to Meta and transmitting authorised messages to WhatsApp.
You must have the rights and permissions needed for your text, images, products and other content. Do not submit unnecessary sensitive information in templates, examples or support requests.
Shopify and Meta operate separate services under their own terms. Their account decisions, approvals, availability, restrictions and charges can affect your use of the app. Obsedia does not control their independent decisions.
8. Privacy and customer data
The WhatsApp Marketing Hub Privacy Policy explains the information used by the app, recipients, retention and privacy requests. Deletion instructions are available at obsedia.ai/data-deletion.
For personal data processed on your behalf, you determine the purpose and lawful instructions and Obsedia processes the data to provide the service. The data-processing terms below apply to that processing. They do not replace the privacy notices you must give your own customers or your obligations under applicable law.
Uninstalling stops new sending for the installation but is not an immediate deletion of every record. Privacy requests, financial retention and the safe handling of messages already accepted by WhatsApp are distinct processes.
9. Data-processing terms
Scope and instructions. The processing concerns operation of the app for your Shopify store during the service relationship and any necessary return, deletion or restricted retention afterwards. It can involve customer and recipient contact details, shopping and order information, consent and opt-out information, message content, delivery records and attribution references. We process this data on your documented instructions, including your configuration and authorised use of the app, unless applicable law requires otherwise.
Confidentiality and protection. We limit access to people who need it for the service and require appropriate confidentiality. We apply technical and organisational measures appropriate to the processing and the risks, including store access restrictions and protection of credentials and customer-bearing sending material.
Service providers. We use infrastructure and service providers as needed to provide the app. Where a provider acts as our subprocessor, it must be subject to appropriate data-protection obligations. We will inform you of intended relevant subprocessor additions or replacements so that you can raise a reasoned data-protection objection. Shopify and Meta may also act under their own agreements with you and for their own purposes, depending on the activity.
Assistance. Taking account of the nature of the processing and information available to us, we assist with applicable customer-rights requests, security obligations, data-protection assessments and verified deletion instructions. We will inform you without undue delay after becoming aware of a personal-data breach affecting data we process on your behalf.
Information and review. We make available information reasonably needed to demonstrate compliance with these processing obligations and cooperate with audits or inspections required by applicable data-protection law, subject to appropriate confidentiality and security arrangements.
Return, deletion and legal retention. At the end of the service, we handle return or deletion of personal data in accordance with verified instructions and applicable law. Data that must be kept for a legal obligation is restricted to that purpose. Backup expiry and deletion from active systems are distinct; restored data must pass the service's privacy safeguards before customer processing resumes.
International transfers. Any international processing requiring a transfer mechanism must use an applicable adequacy decision or appropriate safeguards. You may contact privacy@obsedia.ai for information relevant to the processing and agreements used for your store.
10. Service changes and suspension
We may maintain, improve or change the service and will provide notice where required by the applicable agreement or law. Pricing changes requiring Shopify approval follow the relevant Shopify billing process.
We may restrict an affected message, account or feature where necessary to address unlawful use, a security issue, a provider restriction, unpaid charges or a failure to meet the service's requirements. We seek to limit the restriction to what is reasonably needed.
11. Responsibility and applicable law
We provide the service with reasonable care. We do not promise uninterrupted availability, approval of every template, delivery of every message or a particular commercial result.
Each party's liability is determined by the applicable agreement and law. Nothing in these Terms excludes liability or rights that cannot lawfully be excluded.
Romanian law applies, subject to any mandatory law that applies to the relationship. Contact agents@obsedia.ai first so we can seek to resolve a service dispute. The competent courts are determined under applicable law.
12. Changes to these Terms and contact
We identify changes with an updated date and provide any notice required by law or the applicable agreement. Material changes apply as communicated, subject to mandatory rights and any required acceptance.
For support or questions about these Terms, contact agents@obsedia.ai. For privacy matters, contact privacy@obsedia.ai.